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Ayala Serfaty was born in Tel Aviv in 1962 and, after completing her BFA in fine arts at the Bezalel Academy of Art and Design in Jerusalem and the Middlesex Polytechnic in London, has lived there since the early 90's.
Ribbon Chair by Tom Vaughan
This project is about concealing valuables, secrets, bad habits and personal information in our workplaces. Here, hidden spaces/ messages were created within 8 general objects such as wood boards, lamps and disposable coffee cups.
The CODE X yacht was built according to an idea of CODE X AG from Meggen (Switzerland). FB Design was responsible for the completion of the hull and the adjustment and oordination of the technical equipment within the hull.
The Aeroblade Commuter Bike is the result of collaboration between bike designer Koga Miyata and Dutch bespoke car builder Spyker. Only 50 pieces were produced and went on sale at US$ 15.000 each.
When Kitani assigned me to design a small collection of furniture that would represent the company vision of 2011, I was sure that I had to design someting more than a "well crafted" chair.
Note Design Studio presented in the 2011 Stockholm fair, a series of beautiful objects of mixed use, material, and color. Looking more like alien creatures than stable objects, the pieces seem to come alive giving you the impression that they are looking at you with a curious expression...
Environmental friendly seating furniture with silk thread tightened around a bearing oak frame. The transparent expression is in focus, which creates new forms and brings forth a perception of weightlessness, while the light produces new shadow plays from the thread works of the Alvi Silk Chair.
The cartocci in paper clay are scultpures which are always different from one another unique pieces with a strong personality. They are completely handmade with a long complex procedure and they can vary in size and shape during the making process or the firing.
The Wigli design is based on the idea that continual movement of the body can help prevent back pain. Most office chairs force desk workers to remain seated in the same position for too long, putting the back under too much strain.