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Just a short walk from Piazza del Popolo in the very heart of Rome and flanked by the river Tiber and Villa Borghese, this neo-renaissance building dating from the 1920s formed the subject of this intervention.

In its centennial year, the windows of Porro Milano’s showroom – both a flagship store and a symbol of the brand’s philosophy – tell the story of the deep bond between people and Porro’s creations through a graphic project by Graphx, reflecting an ongoing quest for new everyday rituals.

The project regards the top-floor apartment of a new construction located in a mountain village in Trentino-Alto Adige, and seeks to realize the client's wish for a holiday home in the midst of nature with a contemporary tailor-made refuge equipped with all the comforts of modern day living.

The new showroom was conceived as a pure and linear white box, with its six windows resembling monitors that look over the city. Extending over two floors, it emerges as a conceptual place of enterprise and energy.

Italian furniture fair Salone del Mobile has named former Assarredo president Maria Porro its new president, making her the first woman appointed to the role.