The B&B store is the fulfilment of the 50 years’ history of the Deloudis organization.
In this space, the kitchens of the Arclinea actively participate in the main area of the house, becoming the subject of contemporary objects of adulation.
Design Holding, the home of iconic brands including B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen has just launched D Studio, the Group’s first design retail destination and new multi-brand experience to be seen internationally.
B&B Italia chooses an unconventional and imaginative way to present Noonu, the new sofa by Antonio Citterio.
In the era of digital launches, the brand has set up a physical presentation, in a pop up space that becomes a stage. The window of its historic Flagship Store in via Durini in Milan opens to reveal an active working construction site. Inside, between the walls and rough floors, a real living room appears.