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The B&B Italia group collaborated with Blue Lagoon as a global contractor in furnishing of the first five-star luxury destination in Iceland. The experience, interiors and product design of the Retreat are by Design Group Italia, and the architecture by Basalt Architects, who also collaborated on the interiors.

An icon among icons, the Up armchair by B&B Italia is one of the most well-known and familiar pieces on the international design scene. Since its launch it became a symbol of Italian design as a well as an authentic cultural and political icon.

Design Holding brings together Italian furniture brand B&B Italia and lighting company Flos with Danish lighting firm Louis Poulsen.