Design Holding, the home of iconic brands including B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen has just launched D Studio, the Group’s first design retail destination and new multi-brand experience to be seen internationally.
Set up in 2020, the Arclinea Flagship Store in Gangnam-gu, Seoul, has been fully operative since the start of 2021. In almost 150 m² it houses three important Arclinea projects, real kitchens that gain even more significance from their showrooms, marked out by big-appeal architectural modules, starting with the store windows.
B&B Italia chooses an unconventional and imaginative way to present Noonu, the new sofa by Antonio Citterio.
In the era of digital launches, the brand has set up a physical presentation, in a pop up space that becomes a stage. The window of its historic Flagship Store in via Durini in Milan opens to reveal an active working construction site. Inside, between the walls and rough floors, a real living room appears.
New store windows, new articles, and new communication tools—all presented for the first time in France. The prestigious courtyard of Beaupassage is the location chosen for the Arclinea Flagship Store in Paris, with a totally new look.