Through the past year Soulland has been working on a special project, which is now ready to be revealed, and they couldn’t be more proud about that. Soulland has designed a postage stamp for the Danish postal service, Post Danmark. The Soulland postage stamp is one of two fashion stamps that have been revealed and released on August 4th. 2011 and this is the first time that this has happened in Danish history. Below you can find what the designer's have to say about this very interesting project.
“We got a call over a year ago and on the other end of the phone was a voice asking me if I wanted to make a stamp. At first I thought it was a joke but when I realized it wasn’t I immediately said yes. It’s such a privilege to make a stamp. A lot of the people who have made stamps are some of the most interesting people Denmark has to offer. I don’t know if I belong in their company, but it’s really an honor!” - Silas Adler, Soulland.
Working on the postage stamp has influenced the creative processes at the Soulland studio throughout the past year. It is therefore only natural that the Soulland spring/summer 2011 collection, Postmodern, follows it the footsteps of the postage stamp.
“I’ve been working on the stamp for such a long time that I’ve been able to come back to it over and over again. Usually when I design a collection there isn’t always a lot of time to make decisions, so working on the stamp has been a very new and interesting process. In my preparation for making the stamp I studied different stamps, postal uniforms and the esthetics of the Danish postal service. This created the foundation for the stamp but also for the upcoming spring/summer 2012 collection, Postmodern” - Silas Adler, Soulland.
The Soulland postage stamp was revealed on August 4th 2011 in Copenhagen during Copenhagen Fashion Week. From this day on the postage stamp is available at all post offices in Denmark as well as on postdanmark.dk.
Soulland’s head designer, Silas Adler (b. 1985), founded Soulland in 2002 and what started as a small company specialized in print t-shirts has now grown into an established menswear brand. Since 2008 Soulland has gained a foothold within menswear and is now a permanent figure at fashion weeks and trade shows. Soulland is represented in inspirational and leading stores around the world such as Opening Ceremony (UK, LA), Goodhood (London), Freudian Kicks (Oslo) and Hunting & Collecting (Brussels).
