London based Mat Maitland, visual artist, illustrator and Creative Director for Big Active Design, has ventured into the realms of film making in his collaboration with Kenzo. The short film, Electric Jungle has been made to introduce the Kenzo 2013 Resort Collection through a mind blowing dream like sequence of wild psychedelic imagery.
When approaching the project, the artist imagined a storyline ‘as though dreamed by a wild cat, lucid snapshots of a neon jungle that would only make sense in a dream’. The visually potent film is a ‘happening’ to be enjoyed where the Kenzo animal prints and patterns are not only on the garments but superimposed on the skin of the models, transforming them into exotic jungle creatures.
The fast moving film is exactly what the artist intended it to be: ‘an extension of an illustrative world, brought to life so that the jungle itself is quite surreal and otherworldly, a kind of electric parallel universe’.
