Located in his studio on the NDSM shipyard (Amsterdam, the Netherlands) Jeroen van Leur designs and develops functional products with a sense of craftmanship, quality and simplicity. Besides shaping his own thoughts and questions, he also carries out the technical product development, commissioned by young and renowned designers and artists. His technical background and interest in conceptual design let the missing link between these two worlds disappear.
Woodstock is a lightweight and mobile furniture collection. Based on the principle of tent poles, the pieces can be assembled easily. The modular system combines wooden sticks and copper connection parts. Due to this it is possible to create various combinations for different solutions. Just like tent poles, the Woodstock pieces are packed in a handy travel bag. Woodstock Wardrobe displays your favorite clothing; you don't want to hide in your closet. The frame only needs a wall to lean against. Available in three sizes (small, medium, large) fitting your space the best.
B Light transforms the iconic electric light bulb into a simple analogue light source. Made from beeswax, it provides a warm and intimate light due to it's natural yellow color.
Bit of wine symbolizes that life is not only about work. To create a good workflow we also need time to relax, reflect, or just forget about it all.
Branding was originally used by farmer’s to distinguish their livestock from one another, hence using a brand mark. Throughout the years the interpretation of this term has changed. Nowadays ‘branding’ is closely associated with marketing and commercial positioning of products and services. The Ironic T-shirt is a throw back to the original essence of what branding used to be, while showing that the function has changed little over time. Did we become the livestock?
