Berluti and Victoire Cycles are now officially collaborating. The result is a bicycle mixing authenticity and modernity.
Berluti brand, famous shoemaker from LVMH luxe group, choose to make its new campaign around bicycles. Known for quality and elegance of its products, Berluti has chosen Victoire Cycles to make a unique bicycle model, according to the brand image.
'This porteur style inspired model, was handcrafted in our workshop of Clermont-Ferrand, France. The frame is in fillet-brazed steel and have a black varnish finish. The fork and the luggage-rack were custom made by us too. The other parts are in alloy, like the Victoire S-42 stem. At least, the bike received a handcrafted wheelset made with Victoire HFT hubs, Made in France from solid alloy round, laced on Ghisallo wooden rims.'
The result is a bicycle mixing authenticity and modernity, like Berluti products. And, by the way, the brand has created for the occasion a set of specific accessories: a frame clutch bag, a sling basket and toe straps. A pair of shoes was created too to be used with the bike.
This urban bike model Made in France is now available in Berluti shops around the world, in Paris, New York, London and Tokyo.
