ALEXANDER MCQUEEN WOMEN’S SPRING/SUMMER 2014 CAMPAIGN, SHOT BY STEVEN KLEIN FEATURING KATE MOSS
Shortly after the celebration of her 40th birthday and for the very first time Kate Moss fronts Alexander Mcqueen’s ad campaign for Spring/Summer 2014 shot by Steven Klein.
Given her close relationship to the house it is somewhat strange that such collaboration never took place before. The campaign features a leather-clad Moss in a pixie orange cut, alongside The Moss a mini-me Kate Moss doll poses as well for the lens. The campaign also showcases Sarah Burton’s latest collection of accessories including gold bangles and clutches.
Inspiration comes from the many progressive art movements of the early Twentieth Century – a mix of primitive shapes, graphic forms and bold colour. There is a suggestion of the clean lines and the dropped waist of the 1920s in places.
Kilts, leggings, biker jackets, boxy coats and tunic tops all feature with a nod to uniform and sportswear. Shoulders are relaxed. Inner structures are absent and garments are finished with laser cutting so that they are eased and light.
Metal embellishment, jewellery, and aged multiple zip trim are reminiscent of found objects as are heavy bracelets in different geometric forms. Triple layer box pleats, sun-ray pleats, bulleting, flocking, perforation and feather embroideries are all key details of the collection. Traditional silk-screen printing and beadwork are elaborate and placement is technically advanced but the overall effect remains graphic and fresh.
