The new store, opened together with the local partner Casual Furniture Group during Miami ArtBasel 2022, is located in Wynwood, one of the liveliest districts of the city, home to several art galleries and a world reference point for street art. With a surface of over 650 sqm, the flagship is designed as a concept house articulated in different environs, each with its own style, with the aim of narrating the company philosophy as a whole, from the smallest accessory to the materials developed for architecture.
Inside, neutral shades were deliberately chosen, punctuated by more intense chromatic accents in order to highlight now a fabric, now a particular craftsmanship, now the detail of an accessory. Outside, a large garden created with palm trees and other local plants is the ideal surrounding to present comprehensive outdoor solutions, from modular structures designed to shelter from the sun, to sofas in technical fabrics and chaises lounges dedicated to relaxation.
On the occasion of the official opening of the Miami flagship store, the company presents, for the first time in the United States the collection Metamorfosi, a special edition of unique pieces born from the creative reuse of processing remnants produced internally and penned by Brazilian designers Fernando and Humberto Campana, whose activity has always been marked by the research for sustainable solutions with a positive social impact.
A feeling shared with Paola Lenti, that in addition to restoring aesthetic dignity to leftovers, reducing waste and production of raw materials, involved in the project migrant women at risk of job exclusion, offering them a professional training to help them reach economic independence.