When HAY launched in 2002, Denmark’s design scene was still largely defined by the legacy of its iconic mid-century designers. According to Rolf Hay, opportunities for emerging talent were relatively limited at the time. Over the years, however, Copenhagen has grown into an international hub for architecture, food, art, and design, with HAY playing an important role in that transformation.
From the beginning, the company’s mission was to make high-quality design available to a broader audience. By challenging the idea that well-designed products should be exclusive or unattainable, HAY built a global presence that now extends beyond furniture into lighting, accessories, and everyday household items.
For Mette Hay, inspiration often comes from ordinary moments and familiar objects. She believes that even the simplest products can be reimagined through thoughtful design, improving both functionality and visual appeal. Color, in particular, has been a central part of her creative approach, helping introduce a more playful and expressive aesthetic into contemporary interiors.
The founders also view Copenhagen as one of today’s most dynamic creative ecosystems. At the same time, they emphasize the importance of continued experimentation and fresh thinking if the city is to maintain its position as a leading center for design and innovation.
Despite HAY’s international success, Rolf Hay argues that accessibility remains fundamental to meaningful design. In his view, products can only create real impact when they are available to a wide audience rather than remaining limited to a select few because of high costs.
Today, HAY continues to collaborate with leading designers and showcase new ideas during events such as 3daysofdesign, staying true to the philosophy that has guided the brand from the start: great design should be part of everyday life, not a luxury reserved for a privileged minority.
