Colin King welcomed B&B Italia into his home, in Tribeca, New York. In his minimalist living room, the interior stylist wanted to incorporate an Italian post-modern silhouette, such as Mario Bellini’s iconic Bambola armchair. The playful shape fits perfectly within his space. Colin has a real passion for Le Bambole and his first big purchase, when he moved to his previous apartment, was a 1970s Le Bambole sofa. A couple years later, in 2022, it was a full circle moment when he had the opportunity to style the B&B Italia’s advertising campaign for the Le Bambole reissue.