Its exclusive and annually renewed décor is an invitation to plunge into the world of the House, its codes and its inspirations. This season, alongside CHANEL’s emblematic black, white and beige, shades of pink swathe the entire boutique. This soft and feminine palette is expressed as soon as we enter, and continues to the heart of each space with a stone floor in a multitude of pink hues, from nude and powdery tonalites to more intense notes. Next-door to the hallway, a first space is home to a selection of eyewear, perfumes and cosmetics.
On the other side of the entrance, a grand lounge welcomes silhouettes and accessories from the Spring-Summer 2020 Ready-to-Wear collection. White clothing rails in metal topped with panels enveloped with CHANEL ribbons, display the pieces from the collection. Fully mobile, they echo the idea of movement and the lightness of Virginie Viard’s creations. A row of stone benches as well as two long black carpets lead the clients through to a second living room, bathed in light beneath the glass roof. Loyal to the spirit of this seasonal boutique, it brings together other Ready-to-Wear pieces on black mobile rails embellished with ribbons, while the shoes, the bags and the small leather goods take their place on bookshelves along the walls.
Glass cases also display pieces of jewellery and watches, including the COCO CRUSH collections and the latest watchmaking creations from the J12, Première and BOY∙FRIEND collections. In the garden shaded by palm trees and other Mediterranean species, the swimming pool and the elegant armchairs encourage a leisurely attitude. A few steps away, the pool house has been adorned with CHANEL’s emblematic two-tone of beige and black. Inside, the blush pink contrasts with a black tiled floor, and the CHANEL COCO BEACH line reveals its brilliant colours with a selection of beachwear, swimsuits and beach accessories. CHANEL’s seasonal boutique in Saint-Tropez is open from May 30th to October 25th 2020