Nendo designed the Window displays for the Tod's shops at the Galleria and on the Via Spiga Street in Milan, for this year's Salone del Mobile in Milan which took place from the 17 to the 22nd of April. At its heart, the Salone is furniture fair, so Nendo created each window as one piece of furniture, made with Tod's characteristic leather and mirrored stainless steel. The other common feature was playfulness with doors and openings.
Furnishings were open in places that don't usually have openings, had doors that once opened revealed only further doors, or had doors that only opened inwards. The products brought out the extraordinariness of the 'magic doors', and unleashed this sensation in the vitrines.
Posted by
Tania Droggitou