Last week, McDonald’s (MCD) Brazil pulled apart its iconic golden arches in a picture posted to its Facebook page. The ad agency explained that despite the temporary separation between its customers and the company caused by closures of some of its restaurants, they “can always be together.” McDonald’s is offering food through delivery and drive-thru.
The McDonald’s ad sparked backlash, including from Senator Bernie Sanders, who tweeted Wednesday about the company’s sick leave policy for its employees.
Coca-Cola (KO) is currently running an ad in New York’s deserted Times Square that shows each letter of its logo separated with the slogan “Staying apart is the best way to stay connected.” The brand typically celebrates togetherness and love in its ads.
Two automotive companies that share ownership, Audi and Volkswagen, tweaked their logos for their social media accounts.
Audi separated its four rings in a short video telling people to stay at home and keep their distance.
Volkswagen also promoted a similar video with inspirational messages and separated the V and W
