Nicola Formichetti, Fashion Director for Lady Gaga, Creative Director for Mugler, and fashion stylist to Uniqlo, Mac and V Magazine has collaborated with Gage/Clemenceau Architects to create the New York City pop-up store.
The concept of the store is based on a fusion between fashion and architecture as described by the architects themselves, "attempting to produce a new genre of experimental space that not only showcases, but magnifies the impact of his fashion designs into a new form of immersive environment that fuses the very genetics of architecture and fashion.”
More specifically the team explains the design approach and technique, "the installation is comprised of hundreds of robotically cut, mirrored facets, mounted to lightweight composite structural backing. These individual reflective facets are hung from the ceilings and walls, and attached to the flooring. Each facet is attached to its neighbours using a system of precisely bent aluminium clips. Large sheets of mirrored, abrasion-resistant, plastic sheets cover the floor and help to produce an endlessly reflective environment that refracts the clothing so that it can be viewed from a variety of unexpected perspectives. In this installation fashion is no longer an object that sits within a minimal architectural box. Instead, clothing becomes an active participant in a new type of environment that combines the spatial and optical aspects of architectural design with the temporary, ephemeral and fluidly beautiful forms found only in the worlds of high fashion."
So for those living in New York, or those considering going there soon, don't miss it because it won't be there for long.
