As part of the ‘Superhero in Every Aisle’ campaign, established for retail giant Target by top advertising firm, Wieden and Kennedy, these brilliant sculptures were created by Guy Seese and Chris Mitton of W + K.
By using objects available at the Target stores, common household products such as pencils, batteries and countless cans of Dr Pepper, together with Marvel merchandising goods, the artists produced these highly detailed pieces, which represent items used as accessories by the superheroes in the film. The one of a kind concept sculptures are an ingenious method to promote a movie popular with ‘children’ of all ages!
