Funky, restless or reckless ... whatever you wish to label it, the Fashion Factory is out to cause a stir. 1100 m2 of stylish fashion pieces, trendy jeans and hip outfits await the young fashionista (and fashionisto) in the heart of the Kempen. This rebel without a cause – part of the Veja family – dares you to take a walk on the dark side. True to anything but tradition, the renegade store looks rough, vibrant and has no intentions of playing it straight.
Inside the Factory, a strong combination of industrial flooring and obscure walls makes a bold and rough backdrop for trendy brand areas. Defining the lay-out of the store, three enormous rounded platforms in the centre present mannequins wearing statement looks of the collections. Midshops create and intricate flow throughout the building and lead the young customers from brand to brand. Tough graphics complement the use of chunky materials; snazzy wooden accents outline the different space.
