The venue chosen by CONI – Italian National Olympic Committee – is Le Pré Catelan. Nestled in the heart of the Bois de Boulogne, the city’s largest park, not far from the Champs Élysées, the Napoleon III-style building represents an important symbol in the history of the Olympic Games.As Official Partner of Casa Italia Paris 2024, B&B Italia is furnishing the living, lounge and outdoor areas with some of its most recognisable products that combine unique design, quality, comfort and function as well as sustainability, an increasingly crucial element intrinsic to furniture designed to last over time. The UP Series by Gaetano Pesce, the Camaleonda sofa and Le Bambole seating by Mario Bellini, the Planck tables by Piero Lissoni, and the Allure O’ table and Flair O’ chairs by Monica Armani will furnish Casa Italia, highlighting a strong dialogue with the context through the choice of distinctive shapes, colours and materials.
The ongoing dialogue created by the brand’s products continues through to the outdoor lounge areas, where Casa Italia’s green spaces are dotted with products from the B&B Italia Outdoor collection, the brand’s outdoor furniture line launched in 2007. The Ribes sofas by Antonio Citterio, the Crinoline chairs by Patricia Urquiola and the Borea tables by Piero Lissoni will welcome athletes and guests creating stylish aesthetic synergies with the Le Pré Catelan gardens.
Along with other design brands and contemporary Italian artists, the company participates for the first time at Casa Italia Paris 2024 showcasing their most iconic creations, both classic and contemporary, in the venue’s indoor and outdoor spaces, taking guests on a spectacular and evocative journey that epitomizes Italian elegance and beauty.
