A new store in the heart of Thessaloniki impresses with its contemporary design and modern aura. Me & Jo is the flagship store of the brand Me & Jo and specialises in hand made spectacle frames, designed in Thessaloniki.
It is located in the city centre and extends to an elongated space that develops into two levels. The minimal, yet luxurious decor, impresses first glance whoever enters, the incredible symmetry reinforcing its high aesthetics.
Browse through every corner of the following photographs and prepare yourself for a shopping experience in a perfectly elegant space.
The main goal of the architectural design team of Urban Soul Project, who managed the interior design of the flagship store of the brand, was to successfully exploit the layout of the level and depth of the store. The two challenges are related to the marketability of the space which must be used to its maximum value. To be more specific, the layout rotates around a central symmetrical axis with showcases on the walls as well as on the horizontal, free standing islands of various dimensions, materials and shapes, in the centre of the space.
The transition between the two levels is via a staircase which extends from one side of the wall to the other. The pre-existing column by the stairs is enclosed with a lightweight steel construction following the movement to the upper level, which operates as a temporary interior facade.
The dominant colours are, in the main, bright with some pastel tones, suggesting an innocent and playful note to the space. The white creates brightness and a clean cut result although, a touch of luxury is not absent but present in the gold details and large mirrors.
It is worth mentioning that the external entrance to the store, covers the majority of the width of the facade and functions as a window with cabinets incorporated as hanging showcases. The door remains open at all times with an optional second door available.
With branches in Thessaloniki, Athens and London, Urban Soul Project maintains one of the largest architectural offices in Greece.
Urban Soul Project is an award winning architectural practice and design studio which provides services, architecture, interior design, building permits and approval for hotels, offices, commercial and residential projects not only in Greece but abroad.
It was created based on the idea of the unity between design and construction. It includes a strong team of various professionals including architects, civil and electrical engineers, interior designers and project managers.
Its goal is to combine contemporary and traditional design with the highest level of unique quality through the latest technology, materials and traditional craftsmanship.
