Storage Associati:
Acquasalata Store on Via Marx Carlo, 11 in Cattolica, a small town on the east cost of northern Italy, combines an edited palette of materials with clever use of coloured grids and strip lighting. Volumes large and small, finished in brushed stainless steel, combine grids featuring two dominant colours – yellow and orange. The purity and the simplicity of the volumes play the roles of the protagonists. Continuous strip lights render the otherwise minimalist space with a dynamic rhythm. Storage Associati played the game of an empty space signed only by pure volumes and coloured cages that become an architectural relationship of intersections.
Their client, Maurizio Pritelli, a prominent mind in the fashion business, recognised the importance of “communication through the shopping experience, understanding the experience starts from the space itself,” explain the designers, who go on to add – “We’ve been working on this project for such a short time and on a blank sheet of paper, except for one suggestion received from the client – to make a store that welcomes and make for an easy shopping experience that’s also fun.” Mission accomplished.
