Cadillac’s historic headquarters relocation marks a new era for the iconic automaker. Beneath the headquarters in New York’s SoHo neighborhood, Cadillac House – an experiential brand center – serves as rotating space for events, concerts and collaborative partnerships.
Incorporating a public café and lounge area, a “runway” on which cars are displayed, an event venue with an outdoor terrace area, and gallery space, this bricks-and-mortar facility is the realization of a shifting marketing strategy for the brand: open, dynamic and contemporary with highly integrated technology, where visitors can fully experience the Cadillac portfolio.
