The Milanese studio Piuarch designs the new Givenchy flagship store in Seoul, in the heart of the Gangnam-Gu shopping district, the building features an optical facade that becomes urban landmark.
The boutique has an area of about 400 square meters on three levels and offers an exhibition of women's fashion, accessories and men's fashion. The building features a peculiar graphic facade, with a hyper-minimalist interior that reflects the themes and the allure of the brand.
FACADE AND T CUT
Designed as a sort of enclosure - a second embossed skin as an expression of a urban identity - the façade is meant to evoke the distinctive tailoring "T cut" that characterizes the style of the French brand.
The ashlar surface made of electropolished steel plates creates reflection effects that change depending on the light and interact with the surrounding landscape.
This peculiar skin is inspired by the Optical Art and by the characteristic use of fabrics that Givenchy made in the latest collections.
