Yasya Minochkina is a Ukrainian fashion designer, who established her own womenswear brand in Moscow in 2012 after graduating from Central Saint Martins. In April 2012 the designer presented in Mercedes-Benz Kiev Fashion Days her first full collection and soon afterwards Vogue Italia distinguished Yasya Minochkina as one of Vogue Talents in the magazine's special edition.
Yasya Minochkina's style is a combination of femininity, minimalism and innovative technologies. She begins the process of each collection with a dress at its heart which she then supplements with tops, skirts or suits. The color pallete is moslty black and grey, as well as pastel shades such as mint and pale blue. Yasya Minochkina practically doesn't work with prints, except when she draws it herself. She prefers wet silk and mix of wool and polyamide which she finds in Europe and Japan. As a believer in that luxury lies within great quality, she uses natural silk to create lining and only uses accessories of high quality for her clothes.
As a brand, Yasya Minochkina is only one year old. But it is already on sale all over the world and has been featured on the pages of Vogue USA and Vogue Italia and has even been spotted on Lady Gaga.
