Designed by HWKN, the flagship store for the well known brand of men’s skincare products is located in the Soho area of New York. The status of the project gave the designers the opportunity to set the bar for future retail locations.
The space, which runs between two streets has the advantage of two facades in which to highlight the products as well as a natural airflow within the store. Similar materials in dark tones have been used to create a tunnel effect in the interior and dark steel modular cabinets display the products to their full advantage. The modular system is totally flexible and fresh design concepts may be utilized effortlessly. The backdrop of locally sourced wood enhance the masculine tone of the store which makes it more customer friendly.
HWKN state: ‘The store breaks down the barrier between customer and product and invites people to test and explore the MenScience products.’
