Alidra Alic represents the company and is the sole proprietor. She has established a unique position for the company by creating a conceptual universe within contemporary jewellery. Her work and approach is based on a knowledge of artisinal goldsmith traditions and an academic background in art history & contemporary art.
The hallmark of her works is handcrafted contemporary jewellery pieces. The jewellery pieces are statements of art and are worn by those who dare. They are also found at exhibitions at international galleries & museums.
In addition to the company's contemporary work Alidra has launched a fine jewellery collection - an interpreted series of wearable pieces. Additional projects are works of art transcending the boundaries between jewellery, sculpture and visual arts.
Art of collaboration is an inter-disciplinary cooperation with related artists and artistic forms.
