B&B Italia chooses an unconventional and imaginative way to present Noonu, the new sofa by Antonio Citterio.
In the era of digital launches, the brand has set up a physical presentation, in a pop up space that becomes a stage. The window of its historic Flagship Store in via Durini in Milan opens to reveal an active working construction site. Inside, between the walls and rough floors, a real living room appears.
B&B Italia chooses an unconventional and imaginative way to present Noonu, the new sofa by Antonio Citterio.
In the era of digital launches, the brand has set up a physical presentation, in a pop up space that becomes a stage. The window of its historic Flagship Store in via Durini in Milan opens to reveal an active working construction site. Inside, between the walls and rough floors, a real living room appears.
