UP by Jawbone
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UP by Jawbone is a revolutionary new product to help people live a
healthier life. In the scale of the global problem, UP is Jawbone’s
first step to play its part as part of the growing movement to curb the
global epidemic, by doing what we do best – wearable computing.
UP isn’t a quick fix or focused on weight loss. It’s not about peak athletic performance, or quantifying your every move. Instead, it’s about the thousands of decisions you make everyday to be healthy, and finding the motivation to strive for better health.
The goal with UP is to help make people "consumers" of their own health through a wristband people want to wear and a smartphone application they’ll love to use. Part of being a consumer is learning, researching, and understanding the details of our health and what drives it. We want people to know as much about their health as they do their iPhone, favorite apps, Facebook, or gaming systems.
One caution around the stats of health: Weight is often at the center of the discussion as it is one of the most obvious and quantifiable symptoms of various health issues. But, having a healthy lifestyle is more than weight, it’s about lifestyle and a holistic view of our health and what contributes to it… the way we eat, sleep, and move.