To celebrate their 60th anniversary, Fred Perry in collaboration with Austrian film camera company, Lomography, have introduced a limited edition camera, ‘La Sardinia’. Named for a sardine can, after which it is modelled, it even has an amusing herringbone design on its vintage looking bronze casing.

It is simplicity itself in functionality with a f/8 aperture, focal length from 0,6m and a shutter speed of 1/100 on a 35mm film in a point and shoot feature.

Photography appears to be acquiring a new lease of life as a popular pastime with an increased interest in film cameras.