DeZir stands out as an illustration of the brand's commitment to more emotional styling. DeZir's sensuous lines and bright red finish express passion. Powered by an electric motor, DeZir is proof that environmental concern and a love for cars are by no means incompatible.
Under the leadership of Laurens van den Acker, Renault's Design Department has taken its inspiration from the brand's new signature Drive the Change and explores Renault's styling roots to express the company's powerful human dimension via a new strategy founded on the notion of 'the life cycle'. This vision also builds on the bonds that are gradually forged between the brand and its customers at watershed moments of their lives, such as when they fall in love, start to explore the world, found a family, begin to work, take time to play and attain wisdom.
This approach coincides with the introduction of a new Renault design language that takes its inspiration from the three keywords which communicate the brand's vision, namely 'simple','sensuous' and 'warm'. In keeping with this strategy, Renault's concept cars will progressively express this vision, paving the way for a product plan based on a coherent and clear offer.
DeZir is the first project to be led by Laurens van den Acker and marks the implementation of the strategy based on the notion of 'life cycle'. The first step involves falling in love, an experience that is perfectly illustrated by DeZir's powerful, sensuous styling and bright red finish; red being the colour associated with passion.
The result is a two-seater coupe which is both sculptural in spirit yet perfectly harmonious. DeZir's shape features prominent wheel arches that accommodate 21-inch wheels, the design of which took its inspiration from the notion of movement.
DeZir's front end features a full-width air-intake which strikes out either side of a large, vertically positioned Renault logo that proudly displays the car's brand pedigree. Meanwhile, the chrome finish of the diamond-shaped logo contrasts with the dark aspect of the grille to express the statement still further.
The front-end design previews the new front-end identity that is poised to become a feature of all Renault models in the future.
