UXUS was invited by Banana Republic to create the 2011 holiday window scheme for their flagship stores in Milan, Paris and London. The concept is a bold, contemporary take on traditional Christmas ornament motifs, showcasing Banana Republic’s sophisticated signature holiday looks. UXUS’s solution resulted in a lighthearted Op Art interpretation of a classic Christmas ornament theme.
Christmas baubles are enlarged and presented in a kaleidoscope of optical dot and stripe patterns creating an illusionary dimensional trompe l’oeil effect. In-store, the baubles are piled high on shelves with graphic backdrops completing the holiday campaign. Combined, these elements present an unforgettable modern take on the traditional Christmas holiday theme.
