The Front Room of St Martins Lane’s hotel is a dynamic retail space. It has housed various creative collaborations with partners including The Convenience Store (fashion boutique), Wallpaper (photography exhibition), Angela Hill (vintage books), The Design Museum (film screening), and Nowness (video installation).
This time it will be converted by Elips Design into an idyllic Italian beach, complete with traditional decking, coloured beach cabins, sun umbrellas, chairs and tables. The customers will be transported to the Mediterranean in the heart of London’s bustling centre enjoying their gelato DRI DRI. The beach cabins are thought in the way to divide the space and create a back of the house for storage. The sun umbrella are wall stickers to create more perspective in a bi dimensional space.
Elips Design / Elisa Pardini , is a design and research studio based in London,RIBA charteded Practice. Even if the practice remains dedicated to the eralization of buildings, it also operates in area beyond the traditional boundaries of architecture, including semiotics, renevable enerdy, technology, product design and graphic design. It has always been guided by a belief that the quality of our surroundings has a direct influence on the quality of our lives, whether that is in the workplace, at home or in the public realm. Allied to that is an acknowledgement that architecture is generated by the needs of people - both material and spiritual - and a concern for the physical context and the culture and climate of place. Equally, excellence of design and its successful execution are central to our approach. Environmental awareness is an integral part of the practice’s culture as it evolves to meet the challenges of the next years.
