APK Architects, Alexia Anastasopoulou and Maria Kyriazi, just designed the new concept store for ‘APOELLA’ fashion brand in the island of Crete, in Daios Cove 5* Luxury Resort. ‘APOELLA’ aims to bring an inspirational boutique brand to high end beach resorts carrying a modern and greek-inspired lifestyle. Carrying brands from new and upcoming designers, established Greek high-end brands and other related beach products.
APK Architects aim was to design a store with a sophisticated and inspirational interior combined with a fresh summer feel. Earthy tones and texturized materials such as wood, bamboo and sand-color concrete coatings on the walls and ceiling, create a unique ambience, reminiscent of summer. Wooden chunks are used as a floor display system, complementing the feeling of a natural scenery.
The shop has a suspended bamboo display system which is combined with wooden shelves that hold the system together. The idea was to create a system with inbuilt versatility to accommodate a playful and diverse arrangement. The flexibility of the system allows it to be easily adapted in further ‘apoella’ shops to come.