Sofia Coppola's Fairytale Windows for Louis Vuitton
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Historical department store in Paris, Le Bon Marché is dedicating all its ten windows to Louis Vuitton for the first time to host this very special collaboration. Heart-shaped shiny balloons, glossy cherries, neon-strip heart shapes and supersized peonies, we discover here another aspect of the cinematographer’s personality: “I wanted the windows to feel personal, connected to me and that women would enjoy”.
The collaboration started back in 2009 when Sofia Coppola designed the iconic Louis Vuitton bag that bears her name: this season is the introduction of new colours and a smaller version of the SC bag, the ‘BB’.
These brightly coloured SC bags are staged here to echo the joyful, light and girly, giant hearts, cherries and flowers gambols. Sofia specified that the hearts, balloons and cherries should be as large as possible, giving them a fairy-tale dimension and emphasising the youthfulness and innocence of the fawn that springs among them.