Playtime with MSGM & TOILETPAPER
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Fun is the name of the game for MSGM designer Massimo Giorgetti. It permeates every thread of the street-influenced Milan label, extending even to its extracurricular activities. Giorgetti's second and latest collaboration with Toilet Paper — the image-driven cult magazine by (former) artist Maurizio Cattelan and photographer Pierpaolo Ferrari — is so colorful, so bright, so pop that you might think you're in a Skittles commercial. "When Maurizio and Pierpaolo work," Giorgetti told Hint, "they are like two children. They get excited, they get thrilled, and they show a lot of passion for what they’re doing."
For the new collaboration, the threesome built upon the first, rounding out those sweatshirts with beachwear and bedwear splashed with prints, prints, and more prints, reinterpreted in acid colors. "When I saw the Toilet Paper image of the rose with an eye inside" says Giorgetti, "I thought there couldn’t be anything more MSGM than that." But after playing around some more, they added still more prints to the capsule. "The picture of the apple with the picnic tablecloth is colorful and nostalgic — perfect. Then I saw prints with the wings of birds — also perfect. Everything we do is fun. It should make you smile!"