Cartier creates time in an endless pursuit of beauty. The perfect harmony instilled by Cartier’s craftsmen refines time itself to an art.

Like light, wind, scent, and air, we can neither see time nor hold it, yet its beautiful rhythm beats throughout each day of our lives. In today’s material world, time has value. The important thing is experience. Experience nurtures time. It is the ground on which we grow. Each memory takes seed in the heart, and the stream of time flows on.

A long history and avant-garde ideas for the future.

Cartier’s unique beauty comes from the merging of these two extremes. The space, with 3D films depicting the mechanism of the watch, will wrap around the heats of  visitors.

"I hope their experience here will implant Cartier’s new timebeat in each life."- Tokujin Yoshioka