KOR Water and RKS Design announced the debut of their latest sustainable hydration solution, Aura®, which combines the design attributes that have made the brand beloved by consumers with the company’s most economical offering to date. The new KOR Aura® Hydration Vessel is a simple, sleek and striking reusable bottle that puts the spotlight on water. Aura features a tapered, “obelisk” profile and delivers incredible ergonomics with KOR’s patent-pending “Perfect Spout™” and hallmark spoiler handle. Made from BPA-free Eastman Tritan®, Aura marks the fourth salvo in KOR’s design-centric hydration line with the partnership of RKS.
The name Aura is a reference to water in classical mythology - the goddess that Zeus transformed into a spring. Today Aura refers to ‘a distinctive and subtly pervasive quality or character seen as emanating from a person, place or thing’ - an appropriate name for a sustainable hydration alternative that delivers a unique luster, fashionable aesthetic and substantial user benefits. As the leader in the nascent category of “sustainable hydration,” Aura continues KOR’s innovation by melding great form, function and fable in a reusable solution that challenges conventional bottled water and promotes a reusable lifestyle that does not require personal sacrifice. KOR calls this product concept ‘Better Me, Better World.’
