Photostory

Das Neue Kubitscheck|DesignLiga

  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter_date.inc on line 147.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.

Share this article with friends

The design concept is based on three principles. An initial focus was the personality of the owner. "Tell me the music that you listen to, and I'll tell you who you are." This statement was a starting-point and roadmap for the look & feel of the concept for Das Neue Kubitscheck and its subsequent implementation. Das Neue Kubitscheck was to combine a café, over-the-counter sales and an exhibition space for gateau collections, uniting these different requirements in a single space. It was accompanied by strategic considerations of the public perception of the company.

The location also played a role; the Westend district is noted for its diverse social classes, with migrant workers, intelligentsia, pensioners and students coexisting in mutual understanding and respect. Das Neue Kubitscheck was designed to symbolize the joy of diversity which arises when individuals meet.

The leitmotif of the corporate design, which also dominated the design of the advertising and communication materials, was a playful approach to - or even a send-up of - tradition. The phrasing focuses on the language of enjoyment and associated themes, and on symbolism borrowed from the semantics of subculture. Communication materials included invitation cards, advertisements, menu cards, website and window signage.

Sources:

designliga

Posted by Constantinos Moraitakis
Posted on October 17th, 2017
in Design, Art & DesignLiga