In April of 2015, the Villa Noailles celebrated the thirtieth anniversary of the International Festival of Fashion and Photography in Hyères.

This annual photography exhibition spotlights three genres of fashion images: Young fashion designers as seen by emerging photographers, Contemporary fashion as seen by young photographers, Fashion photography as seen by collectors.

Young fashion designers as seen by emerging photographers: Each year, a finalist photographer in the Hyères festival undertakes a commission on the competing fashion designers for the Villa, this is then published in the festival’s catalogue and is the subject of an exhibition.

Contemporary fashion as seen by young photographers: Photographers who have taken part in the competition often create fashion portfolios for magazines or fashion houses. For this exhibition they have chosen one of their favourite images.

Fashion photography as seen by collectors: Beyond publication in periodicals, fashion images are also exhibited as prints. This medium further perpetuates fashion images and opens them up to a different temporality. In acquiring these photographs, collectors impart them with a different status. Here, they have chosen their favourite images.

Artists: Grégoire Alexandre, Olivier Amsellem, Cécile Bortoletti, Charles Fréger, Amira Fritz, Erwan Frotin, Nan Goldin, René Habermacher, Estelle Hanania, Ina Jang, Nick Knight, Luciana Val & Franco Musso, Loan Nguyen, Pierre & Gilles, Camille Vivier, Jaap Scheren, Edward Steichen, Joël Tettamanti, Marcus Tomlinson, Camille Vivier...