STUDIOS Architecture, together with Creative Director Michael Spoljaric and WeShouldDoItAll (WSDIA) designed Nike ’s new office space in Midtown, New York. The main directive – architecturally and graphically – was to highlight the synergy between New York City and Nike, by examining sport themed floors through the lens of NYC. The direction is manifested through materials, imagery, illustration, custom typography and space.
The six floor of approximately 13,900 square meters space includes a massive indoor basketball court, varied workspaces, a hand-tagged food truck, VIP and workout spaces, a Nike heritage inspired VW van, and a 27 meters long sedum planted Swoosh on the rooftop terrace. Nike’s Workplace Design + Connectivity (WD+C) team partnered with STUDIOS Architecture to complete the architecture, while Michael Spoljaric (Senior Creative Director, Nike Global Basketball) worked closely with long-time collaborators WeShouldDoItAll (WSDIA) and a roster of talents to implement all environmental branding components in the space.
Working closely with Spoljaric for over a year, WSDIA designed the indoor basketball court bleachers, all wayfinding and signage – featuring a custom typeface made exclusively for the space – and numerous distinct branding moments such as custom running and basketball inspired CNC milled wall tiles, conference room ceiling tiles resembling shoe soles, a Michael Jordan mosaic tile wall and custom perforated locker patterns.