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Endpiece Super Cool Optical Store in Seoul|South Korea by WGNB

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With a design concept taken from the store’s name, Endpiece is an optical store in Seoul, South Korea, designed by WGNB, in which the real hero is the hyper-scale chunky knitted wall. The best part? The wall isn’t just a pretty, just-cause gesture – but rather links closely to Endpiece’s brand identity. The name ‘end piece’ also refers to that part of the glasses which connects the lens-frame (front) with the temple (side). Many brands apply their own details to this junction of the glasses. End piece therefore becomes an important element which forms an integral part of brand identity, providing the perfect canvas for imagination and creativity. Like tiny components of a high-end watch keep time by moving accurately as they are supposed to, the ‘end piece’ of glasses is also the most important object that raises their value.

WGNB chose to treat the entire space of the store as an ‘end piece’ – a canvas for expressing their own originality. “We decided to make it an object,” explain the designers. The small but oh-so-sweet sweet interior features terrazzo floors and plinths that support display joinery in lacquered grey, yellow and pastel green. The same shade of green features on the curved knitted wall, which was created in collaboration with the local artist Kwang-Ho Lee who used electrical cables from a local factory. Lee also created a series of hanging pendants woven from the same wire. Sometimes it’s the smallest and simplest ideas applied with gusto that work out for the best, managing to take an ordinary interior and elevate it to a whole new level.

Sources:

wallgadesign

Posted by Constantinos Moraitakis
Posted on February 07th, 2017
in Architecture, Interiors & WGNB