The Research and development building offers a new working environment at the corporation’s headquarters in Herzogenaurach to round about 1,700 adidas designers, developers, scientists and marketing strategists. The new 'Laces' as its largest building completes the current masterplan of the adidas-campus 'World of Sports'.

'Laces' - a communicative architectural theme  In contrast to conventional office typologies, the ring structure developed by kadawittfeldarchitektur lends to the building a double relationship to the landscape – both to the outer surroundings and to the communicative landscape of the atrium. The connecting walkways, 'Laces' , efficiently open up access to all office areas without the need to cross through other departments. At the same time they transform the atrium into a creative center of the building that provides an identity.
 
The holistic approach and the early joint cooperation of the diverse design disciplines  proove another remarkable quality of the project: The architecture (kadawittfeldarchitektur), the signage system (Buro uebele) and the Interior design (KINZO) don't appear as an additive ensemble but merge to an undivisible whole.