Acquasalata Store on Via Marx Carlo, 11 in Cattolica, a small town on the
east cost of northern Italy, combines an edited palette of materials with
clever use of coloured grids and strip lighting. Volumes large and small,
finished in brushed stainless steel, combine grids featuring two dominant
colours – yellow and orange. The purity and the simplicity of the volumes play
the roles of the protagonists. Continuous strip lights render the otherwise
minimalist space with a dynamic rhythm. Storage Associati played the game of an
empty space signed only by pure volumes and coloured cages that become an
architectural relationship of intersections.
Their client, Maurizio Pritelli, a prominent mind in the fashion business,
recognised the importance of “communication through the shopping experience,
understanding the experience starts from the space itself,” explain the
designers, who go on to add – “We’ve been working on this project for such a
short time and on a blank sheet of paper, except for one suggestion received
from the client – to make a store that welcomes and make for an easy shopping
experience that’s also fun.” Mission accomplished.